Come see us at our new location!

120 Everest Lane, Studio 127
Saint Johns, Fl 32259
Adding new items each week!

Freeze your spending, but not your style! Comfy clothes, warm heart!

KanCan High Rise Medium Stretch JeansTeal Pleated Corduroy SkirtDrawstring Waist Pleated Wide Leg Casual PantsSleeveless Baggy Fit Wave JumpsuitPlaid Ruffled Drawstring Shorts

Winter Sale!

Shop comfort and color!

Florida Winter calls for layered, polished yet breezy looks using lightweight fabrics.

Shop Bottoms Shop Tops
Pura Vida Open Sea Stretch RingsPura Vida Enamel Bead Fidget RingPura Vida Ombre Rainbow Bead Stretch RingPura Vida Gold Bead Stretch RingPura Vida South Beach Ring

Buy 2, Get one Free

Shop our Pura Vida Jewelry

Shop Pura Vida
About Us

Thank you for shopping with us!

We are a family owned affordable boutique! We carry many different brands and styles for all women and body types. The unique thing about us is we do not reorder. Once it is gone..it's gone! We try and carry new brands and products each week! Forget the rules! If you like it , wear it!

" Live Life On The Bright Side!"

Don't take our word for it!

★★★★★

I loved the way the jumpsuit fits and the fabric is so comfortable.

Chrissy W.
★★★★★

The Ruffle Mini Dress was perfect for my daughter's dance recital!

Lanie S.
★★★★★

The Cut Out Cloud Mini Dress is so comfortable!

Jennifer W.
★★★★★

Thank you for answering all of my questions on the phone . I ended up loving the Pink Baby Doll Dress just like you said!

Crystal S.
★★★★★

I just love the Tie Dye Pink and Blue Dress! I bought them both!

Kelly S.
★★★★★

Love the comfort of two of the dresses I bought!

Jennifer S

Los Angeles, CA

★★★★★

I just love the quality of the jewelry! I bougth all the bracelets and stone necklaces!

Marie C

Naples, FL

★★★★★

The Flying Monkey Jeans fit so great!

Kelly J,

Waycross, GA

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